Pricing is determined on the video length and up to 100 completed audience responses.
For large volume users, contact us for additional information.
Receive test results in real-time.
Begin your first Test today!
Pay as you go pricing: First minute of video is $500 up to 100 responses. Each additional minute of video is $200.
Each additional 100 responses is $500 for the first minute of video and $200 per additional minute.
Gift Cards and Panel Audience rentals costs are additional and viewable when publishing the video test.
A proprietary web+mobile tool to measure an audiences’ emotional reactions to your video content. You can then apply these insights to optimize your videos so that you can deliver a more refined message to the right audience.
Yale Insights utilizes a mobile phone or tablet to test and measure audiences’ emotional reactions to videos using our emotiontrac™ technology.
Our emotiontrac™ technology uses the front-facing camera of a mobile phone or tablet to register a person’s emotion while watching a video. The emotional responses are collected in real-time as the video plays.
We do this by identifying the changes in the geometry of a person’s face while they engage in the video. The emotional intelligence is gathered second by second as the video plays.
Happy, Sad, Angry, Surprised, Disgusted, Fear, Confused, Sad, Neutral.
You will need the following:
Our system will convert most video files (ie, MP4, MPEG, AVI, WAV).
You may upload up to 50mb.
The upload time varies based on the file size.
Use simple descriptions to make it easy for you to identify. These fields will be displayed in your “My Campaigns” section of your dashboard to access once your test is completed.
Every audience is different, but as a general recommendation we suggest to multiply the number of completed responses by 10 (ie. Audience size of 1,000 will deliver 100 respondents).
Your Video can be tested against multiple imported audience lists and the results will be separated by multiple lists that you upload. We strongly recommend that for each change in the demographic group you want to test, you will want to separate the list you import. ie. List 1 will be 18-24 year old females. List 2 will be 18-24 year old males. List 3 will be 18-24 year old male in a particular postal code, city, state or country, etc.
No. The base cost of your video test includes a standard audience mix of males and females. This audience does not guarantee 50/50 split results. We offer custom audiences at an additional cost that will allow you to select demographics including age, ethnicity, location, and more.
Panel audience members are sent an invitation via email or SMS to participate.
Invites are sent out based on your scheduled start date and time. If your start day and time is the time you created the test and process the payment for your order, the invites will be sent immediately.
Each test includes:
•AI Video Focus Group Test (deployed through the CampaignTester Self-Serve platform)
•One-time use -Standard audience (gender -male/female) -does not guarantee 50/50 split results
•Rewards paid to panel audience
•Audience Insights Report -top line report displaying index scoring from test results
•Dashboard results with video playback to analyze spikes and dips of audience reactions
Yes. We offer a premium report that goes further with its analytic view of what is driving/underlying consumer sentiments, introduces commentary from case histories and offers highly specific recommendations regarding optimization and improvements.
We accept all major credit cards.
Yes. You can edit any section of the order process prior to payment.
Yes. Annual subscriptions are available and provide discounts based on purchase amounts. Please contact your Customer Success manager for details.
Yale Insights is a self-serve software platform that empowers brands, ad agencies, lawyers, consumer insights and any market researcher to deploy on-demand focus group tests that produce true quantitative data for emotional reaction and engagement with video content in multiple billion-dollar markets.
a Jinglz Company
PO Box 743041
Boyton Beach, FL 33474