FAQs

Yale Insights utilizes a mobile phone or tablet to test and measure audiences’ emotional reactions to videos using our emotiontrac™ technology.

Our emotiontrac™ technology uses the front-facing camera of a mobile phone or tablet to register a person’s emotion while watching a video. The emotional responses are collected in real-time as the video plays.

We do this by identifying the changes in the geometry of a person’s face while they engage in the video. The emotional intelligence is gathered second by second as the video plays.

Happy, Sad, Angry, Surprised, Disgusted, Fear, Confused, Sad, Neutral.

You will need the following:

1. The video file(s) that you want to use in the test.
2. The period of time you want to keep the test running until you reach your maximum number of respondents.
3. The list of people that you want to participate as your audience. Determine the maximum number of respondents you want to complete the test.
4. The gift card amount you want to budget and award to each of those respondents that competes the test.

Our system will convert most video files (ie, MP4, MPEG, AVI, WAV).

You may upload up to 50mb.

The upload time varies based on the file size.

We offer video editing services at an additional cost. Please contact us at [email protected] or 352-247-7865 to coordinate.

Use simple descriptions to make it easy for you to identify. These fields will be displayed in your “My Campaigns” section of your dashboard to access once your test is completed.

Most statisticians agree that the minimum sample size to get any kind of meaningful result is 100. For additional information read this article.

Every audience is different, but as a general recommendation we suggest to multiply the number of completed responses by 10 (ie. Audience size of 1,000 will deliver 100 respondents).

Your Video can be tested against multiple imported audience lists and the results will be separated by multiple lists that you upload. We strongly recommend that for each change in the demographic group you want to test, you will want to separate the list you import. ie. List 1 will be 18-24 year old females. List 2 will be 18-24 year old males. List 3 will be 18-24 year old male in a particular postal code, city, state or country, etc.

No. The base cost of your video test includes a standard audience mix of males and females. This audience does not guarantee 50/50 split results. We offer custom audiences at an additional cost that will allow you to select demographics including age, ethnicity, location, and more.

Panel audience members are sent an invitation via email or SMS to participate.

Invites are sent out based on your scheduled start date and time. If your start day and time is the time you created the test and process the payment for your order, the invites will be sent immediately.

The costs of testing are determined by your video length and the number of users you invite. The pricing is calculated at checkout. View the Pricing page for sample pricing.

Please refer to the Pricing page for sample pricing.

Each test includes:
•AI Video Focus Group Test (deployed through the CampaignTester Self-Serve platform)
•One-time use -Standard audience (gender -male/female) -does not guarantee 50/50 split results
•Rewards paid to panel audience
•Audience Insights Report -top line report displaying index scoring from test results
•Dashboard results with video playback to analyze spikes and dips of audience reactions

Yes. We offer a premium report that goes further with its analytic view of what is driving/underlying consumer sentiments, introduces commentary from case histories and offers highly specific recommendations regarding optimization and improvements.

We accept all major credit cards.

Yes. You can edit any section of the order process prior to payment.

Yes. Annual subscriptions are available and provide discounts based on purchase amounts. Please contact your Customer Success manager for details.