Our firm utilized Yale Insights to gauge an intro commercial of a new show airing on hollwoodentertainmentnews.com. The response from the test was amazing! The data provided in depth measurements based on the viewers real time engagement, broken down into age segments and demographics and detailed analytics showing progression and regression data segments based on interest of our campaign at a certain time marker. Our client was pleased with the outcome and clarity provided on the intro commercial would perform in the marketplace. This is a great tool for agencies, marketing companies and content curators to utilize before spending budgets putting your product into the marketplace. Yale Insights will now become an intricate part of our marketing and advertising solutions.

Incredible insights! Really helped identify areas of improvement for one of our top ecommerce clients. They experienced a significant increase on CTR based on the optimization gleaned from the audience emotional responses. It was so FAST getting the actionable intelligence. Not even to mention the EXTREMELY reasonable cost compared to traditional focus group testing. The process was so easy, and results were delivered quickly. Attention all eCommerce companies creating video ads… You better run it through this software first!

Once upon a time, it took $50K, an outside research firm and a month’s lead time to give my client meaningful qualitative feedback on a video. I don’t miss those days. Yale Insights was efficient, simple to use and crystal clear in its depiction of what the test audience was experiencing at every second of the spot. If you don’t realize how valuable that is, you clearly never had to do it the old-fashioned way.