You Need Emotion Intelligence
We live in a world powered by video. Yale Insights is a cutting edge platform that empowers you with measurable insights to validate, revise and perfect your video messaging.
Yale Insights analyzes facial expressions in real-time, second-by-second, capturing true emotions simply using a front-facing camera while viewers watch any video content.
Integrated platform with a content management system, dashboard and mobile app for each video test.
Yale Insights Features
Test ANYWHERE. Eliminate the cost and issues of gathering panel audiences. Our platform allows you to capture data virtually anywhere test viewers are located. All that is needed are their mobile devices and an internet connection.
Emotion Insights are 3
Quick & efficient. That’s how we designed our platform. Publishing tests takes less than 3 minutes with a simple and intuitive setup process.
Our platform leverages machine learning, propriety algorithms, and AI to accurately validate the emotions evoked from video campaigns.
A Platform That Works
Turn-key self-service platform that can easily be integrated into any workflow to deliver the freedom to run as many video tests as often and whenever you decide.
We truly designed our technology to offer powerful data to save you real time and money that traditional focus groups and surveys cannot provide.
Stop Losing Money & Get Your Messaging Right, THE FIRST TIME
It’s costly to get your content wrong. Yale Insights prevents losing valuable investment when your messaging misses the mark. Know what resonates with your audience.
Validate Your Message
Schedule your free demo and we’ll walk you through preparing and publishing your test as well as the audience experience.
Understand Emotion, understand
Connection, understand your Audience
Our firm utilized Yale Insights to gauge an intro commercial of a new show airing on hollwoodentertainmentnews.com. The response from the test was amazing! The data provided in depth measurements based on the viewers real time engagement, broken down into age segments and demographics and detailed analytics showing progression and regression data segments based on interest of our campaign at a certain time marker. Our client was pleased with the outcome and clarity provided on the intro commercial would perform in the marketplace. This is a great tool for agencies, marketing companies and content curators to utilize before spending budgets putting your product into the marketplace. Yale Insights will now become an intricate part of our marketing and advertising solutions.
CEO, Custom Social
Incredible insights! Really helped identify areas of improvement for one of our top ecommerce clients. They experienced a significant increase on CTR based on the optimization gleaned from the audience emotional responses. It was so FAST getting the actionable intelligence. Not even to mention the EXTREMELY reasonable cost compared to traditional focus group testing. The process was so easy, and results were delivered quickly. Attention all eCommerce companies creating video ads… You better run it through this software first!
Associate Creative Director
Once upon a time, it took $50K, an outside research firm and a month’s lead time to give my client meaningful qualitative feedback on a video. I don’t miss those days. Yale Insights was efficient, simple to use and crystal clear in its depiction of what the test audience was experiencing at every second of the spot. If you don’t realize how valuable that is, you clearly never had to do it the old-fashioned way.
How It Works
Upload your video through the site
Publish the test
Focus group audience receives invite and views through a mobile app
Data returned in real-time as videos are watched
Leverage What Yale Insights Can Do
We’ll help you get started and show you how Emotion Intelligence can empower your video content.